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The Adobe SiteCatalyst Handbook: An Insider's Guide, by Adam Greco
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As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market.
The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment.
You’ll learn how to:
* Create web analytics reports and data exports
* Design sophisticated web analytics dashboards
* Effectively track online marketing campaigns
* Analyze website shopping cart performance
* Connect online and post-website data
* Master website segmentation techniques
* Use basic and advanced pathing analysis
* Understand the inner workings of Adobe SiteCatalyst
- Sales Rank: #879365 in Books
- Published on: 2012-10-24
- Original language: English
- Number of items: 1
- Dimensions: 8.95" h x .66" w x 7.44" l, 1.57 pounds
- Binding: Paperback
- 360 pages
About the Author
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture (now Adobe) Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of SiteCatalyst. After Adobe, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire Adobe SiteCatalyst infrastructure, turning it into a world-class program. Mr. Greco is known for his expertise in Adobe SiteCatalyst and over the years has shared this expertise through his popular "Omni Man" blog and also co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco is now a Senior Partner at Web Analytics Demystified, a leading web analytics consultancy.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Must-read for Adobe SiteCatalyst users
By Michele Kiss
This book is a must-read for Adobe SiteCatalyst users. It not only covers the basics, but advanced topics and creative uses of the solution too. I recommend it for any digital analytics team's library, and for analysts to buy as a home copy.
2 of 2 people found the following review helpful.
Extremely Good Book on SiteCatalyst
By Robert Ferguson
This is an excellent book on Adobe SiteCatalyst, written by one of the predominant leaders on the software, Adam Greco. If you want to understand, in depth, the technical side of SC, then this book is for you. I bought it for this very reason. However, a need did arise after purchasing the book for more in depth information/guidance on how to actually use SiteCatalyst. I would have liked the book to have covered SiteCatalyst's Reporting capabilities. Specifically, tips on reporting as well as examples (best practices) of reports people, or even Mr. Greco, have built with SC in the past.
I learn best from real world examples, use cases, etc., but will defend this book in any day of the week!
ONE of the deciding factors when I bought this book was that it was published in 2013 and most importantly, the information provided is timely and relevant to the most recent version of SiteCatalyst.
Well Done Mr. Greco!
Final advice...If you have anything to do, in any way or role whatsoever, with SiteCatalyst, BUY THIS BOOK!
2 of 2 people found the following review helpful.
Should be included with every SiteCatalyst implementation
By L. Carroll
This book literally has anything and everything you could ever want to know about Adobe SiteCatalyst: features you never knew existed, features you are using but not using to their fullest potential and the best explanation you'll ever get on how the features you are currently using actually work. Having gone through a re-implementation of SiteCatalyst in the past year I wish I had had this book before hand but there are just as many improvements we can make to correct these issues based on what is in Adam's book. Honestly every SiteCatalyst user should read this book to ensure they are getting the most they possibly can out of the tool. Adam does not exaggerate his "Insider" status.
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